《瑞福油脂“百年香油”文化传承建设之路》被收录为清华大学工商管理案例

时间:2019-07-12 来源:www.explore-in.com

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Original title:《瑞福油脂“百年香油”文化传承建设之路》was included as a case of business administration at Tsinghua University

Ruifu Oil Co. Ltd. the leading product "Cuizi" small sesame oil, China's old name, intangible cultural heritage, since the Ming Dynasty, has been adhering to the traditional small stone mill production process for more than 600 years, after 20 generations of servants Following the inheritance and innovation of 20 generations, it is now the largest small sesame oil production enterprise in the country. The company has been awarded the national-level contract-honoring and credit-respecting enterprise, the national food industry outstanding leading enterprise, China Yulian cultural enterprise, and the national modern agricultural industrial technology. The system "water generation method small grinding sesame oil production demonstration base".

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The heart of the artisan: "The only thing you can eat in a lifetime, only one thing in a hundred years" is the corporate belief of Ruifu Oil, which not only shows the pragmatic attitude of Ruifu Oil, but also clearly reflects Ruifu. The professional strategy of oil and fat, the conscious Ruifu oil on the road of his choice, never look around. For more than 600 years, Ruifu Oil has been dedicated and dedicated to the research and development of the small sesame oil and sesame industry. With the best people, the best materials, the best sesame oil, and the best service, we wholeheartedly Consumers create fragrance, nutrition and health!

The simple way of honesty: "There is quality in the market, there is integrity in the future", integrity, is the embodiment of the comprehensive quality of the Chinese nation, is also the "foundation of the enterprise" of Ruifu Oil. Ruifu Oil strictly abides by the rules of the market economy, adheres to the company's management philosophy of integrity, and strictly abides by the principle of “contract-honoring and keeping promises”. As early as 1932, Cui Shengyang, a descendant of Cui Zixiaomu scented oil, opened Cui Ji in Jixian County. "Xiangyoufang", at that time, put forward the principle of good faith management, "they must be excellent, the water will be good, the equipment must be clean, and it must be said", and the future generations will firmly establish the belief of "being honest and not" and use their own honesty. established a good brand reputation and corporate reputation. This has also made today the Ruifu oil company.

xx为了共同建立一个高质量的高质量案例数据库,普及案例开发规范,聚集管理智慧,促进案例教学,清华大学经济管理学院中国工商管理学院案例中心专门举办了“卓越开发者” “凯斯大奖赛。以此为契机,博士学位教授,博士生导师,财务系主任,山东农业大学案例中心主任王洪生博士齐聚案例开发专家和精英,多次进入瑞福石油研究与交流,系统总结了瑞福石油。企业文化建设过程中的成功实践和经验组织了《瑞福油脂“百年香油”文化传承建设之路》经典案例。经过中国工商管理局案例中心专家评审,他获得了大奖赛三等奖,并被正式列入清华大学经济管理学院中国企业管理案例库!

(图1):清华大学经济管理学院中国工商管理学院案例中心主任郑晓明教授授予奖项

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(图2)获奖工作证书:

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